Ann Sardas

About

My path into design wasn't a straight line. From editing newspaper ads to put myself through school, to my first design role at an advertising company, evolving into UX. It all came down to one thing: wanting to create real impact.

Then came 2021. I had a small baby, the world was in the middle of COVID, and I somehow found myself joining a university hackathon dedicated to designing for people with disabilities, specifically people on the autism spectrum. Two of the ideas I worked on have since become real products. But that wasn't the biggest takeaway.

The biggest lesson was realising that design is much more than a profession. It is a way to improve someone's life. That experience completely changed how I think about my work and the kind of designer I want to be.

Since then, I've made myself a simple promise: if design is my superpower, I'll use it for good.

See my work →

Process

My design process

The way you do anything is the way you do everything.

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Collect and sharpen

I start by getting a real sense of the problem: talking to end users and stakeholders, collecting different points of view, then figuring out what common practice looks like and how this problem has been solved before. I also calibrate how deep to go based on the business need. An urgent problem calls for fast answers, not a six-week research plan.

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Prototype and test

AI has shifted how I work. Instead of weeks of documentation before anyone sees anything, I build something real early, put it in front of people, and use what I learn to make the hard calls. The goal is always to validate first so the team can move forward with confidence.

loop

Refine and build

Once tested, I refine in Figma based on what I actually learned. Then hand off with confidence. The hard questions are already answered. You'll always know why I made a design decision, not just what I did.

Collaboration

Better together, always

Communication

Clarity before solutions

Flexibility

Adapt, iterate, improve

Values

Philosophy

I believe everything is connected. Design is not the most important thing in a business, but good design leads to a better product, a better product leads to better outcomes, better outcomes lead to a healthier company, and a healthier company takes better care of its people.

The same is true inside the team. Good communication creates good collaboration. Good collaboration creates good products. The quality of what we build is a direct reflection of how well we talk to each other.

On design

Good design → better product → better results → happier people.

On teams

Better communication → better collaboration → better product.

Top strengths · CliftonStrengths

Restorative

Natural problem solver. Thrives on fixing what is broken.

Empathy

Intuitive understanding of how others feel. Designs with people, not for them.

Adaptability

Flexible and present-focused. Responds well to change and ambiguity.

Relator

Builds genuine, deep relationships with teammates and stakeholders.

Developer

Spots potential in others and helps it grow.

Who, me?

Designer by day, personal trainer in training. A mother, a partner, someone who takes life seriously but not herself.

I'm 44, based in Berlin, and I live an active, healthy life. I move a lot, read a lot, and try a lot of things. Not because I'm restless, but because I genuinely think growth is one of the better ways to spend a life.

I'm a mother and a partner. Family sits at the centre of everything I do, and it shapes how I think about design too: real people, real stakes, things that actually matter.

Right now I'm learning German (sitting at B1 and fighting for every word) and studying to become a certified personal trainer. I find that learning something physically hard makes you better at everything else. Humility is useful.

I don't take myself too seriously. I laugh easily, I change my mind when I'm wrong, and I'd rather have a real conversation than a polished one.

Ann Sardas
Family at the park

that's the shape of my heart ♥

On the cargo bike in Berlin

I love the summer in Berlin

Kids at the skate park
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Writing · Coming soon

Health Notes

I write about food, movement, and how to feel good without making it a full-time job. Thinking out loud, mostly. Sometimes useful.

ann.sardas.studio@gmail.com → See Resume →